How does one compete with a McDojo?
I have a school that teaches "freestyle Martial arts" its like Freestyle Karate meets freestyle Jujitsu, which as far as I'm away doesn't have a syllabus past 1st Kyu. The Instructor makes me look anerxic. In his class the kids are always screaming and he's always shouting at them. I paid a visit to his class as he moved into the area I was in. He teaches "Self Defence" but you can gain a black belt in it. Its a non-contact style with no sparring in it. I've asked him if I could get an interclu between us but again he doesn't want his students to spar!
My student base was quite healthy until hebegan training nearby, I remember he visited me introduced himself and as I have nothing to hide told him how mch I was charging as he was originally asking to train with me. He has undercut me per lesson in fees. He advised he's managed to get grants from govenment funding to pay for various things so making his school look quite posh with new mats, pads, etc. although I have been unable to get the same type funding.
Now I practice a Full Contact style of Karate, work on bunkai and spar as per Sabaki rules. We teach a full syllabus upto 4th Dan and we don't take messing about by the students. I looked at other schools in the area and we are the only Full Contact School. So this is where I want to market my school. I'm planning a 50-man kumite to raise funds fr new mats, also trying to get free publicity in the local press too.
What are your thoughts, I don't really want to drop my standards or change my Gi's to "freestyle" gi's etc